Linux at the Indy 500?

Remember the community sponsored ad for Firefox in the WSJ a few years ago…

This group is trying to get Linux to be a community sponsorship for an Indy 500 car this year.  I’m not sure why the Linux community doesn’t do this kinda thing every year? If every Linux user contributed only a $1 or $2 every year, that would add up to a TON of money and publicity!